Marketing for Churches and Ministries Contributor(s): Winston, William (Author), Stevens, Robert E. (Author), Loudon, David L. (Author) |
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ISBN: 1560241772 ISBN-13: 9781560241775 Publisher: Routledge OUR PRICE: $44.96 Product Type: Hardcover - Other Formats Published: June 1992 |
Additional Information |
BISAC Categories: - Business & Economics - Religion | Christian Church - Administration |
Dewey: 254.4 |
LCCN: 91004069 |
Series: Haworth Marketing Resources |
Physical Information: 0.67" H x 5.88" W x 8.66" (0.98 lbs) 178 pages |
Themes: - Theometrics - Academic - Religious Orientation - Christian |
Descriptions, Reviews, Etc. |
Publisher Description: This comprehensive new book is the first guide to applications in marketing concepts in church and ministry services. Demonstrations of marketing concepts and techniques for effectively meeting the needs of constituents dispel any negative connotations about marketing religious organizations. Straightforward presentations of basic marketing principles emphasize their use in churches or ministries. This invaluable book features two complete marketing plans--one for churches, one for ministries--as examples to use in developing your own marketing plan.Marketing for Churches and Ministries addresses:
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