| Creating Customer Connections Contributor(s): Last, First (Author) |
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ISBN: 1563431491 ISBN-13: 9781563431494 Publisher: Silver Lake Publishing OUR PRICE: $26.96 Product Type: Paperback - Other Formats Published: February 2015 Annotation: Continuing Merritt's "Taking Control" series, this book offers businesspeople a practical guide to improving their customer service operations. Using case studies and interviews, author Jack Burke shows businesses how to use customer service to strengthen customer loyalty and promote the company as a whole. |
| Additional Information |
| BISAC Categories: - Business & Economics | Customer Relations - Business & Economics | Marketing - General - Business & Economics | Entrepreneurship |
| Dewey: 658.812 |
| LCCN: 96076108 |
| Series: Taking Control |
| Physical Information: 0.77" H x 8.59" W x 11.01" (1.74 lbs) 100 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book offers business people a practical guide to improving their customer service functions-whether that entails a bank of representatives or a couple of partners answering their own phones. Jack Burke points out that, as important as customer service is, it's a discipline that's often overlooked by smaller companies. Drawing on more than 20 years of doing business in the customer-contact field, he provides excellent case studies and interviews. |