| The Tipping Point: How Little Things Can Make a Big Difference Contributor(s): Gladwell, Malcolm (Author), Gladwell, Malcolm (Read by) |
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ISBN: 1600240054 ISBN-13: 9781600240058 Publisher: Little Brown and Company OUR PRICE: $35.98 Product Type: Compact Disc - Other Formats Published: April 2007 Annotation: Unabridged - The New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment they take off, they reach their critical mass, or, the Tipping Point. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends and the people who create the phenomenon of the word of mouth. |
| Additional Information |
| BISAC Categories: - Psychology | Social Psychology - Business & Economics | Marketing - Research - Business & Economics | Consumer Behavior - General |
| Dewey: 302 |
| Physical Information: 1.55" H x 5.13" W x 5.96" (0.57 lbs) 8 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. |