| Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues Contributor(s): Sharma, Ravi S. (Editor), Tan, Margaret (Editor), Pereira, Francis (Editor) |
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ISBN: 1613501471 ISBN-13: 9781613501474 Publisher: Information Science Reference OUR PRICE: $180.50 Product Type: Hardcover - Other Formats Published: October 2011 |
| Additional Information |
| BISAC Categories: - Computers | Desktop Applications - Project Management Software - Business & Economics | Commerce - Computers | Desktop Applications - Design & Graphics |
| Dewey: 381.453 |
| LCCN: 2011013918 |
| Physical Information: 1" H x 8.5" W x 11" (3.02 lbs) 472 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Increasingly, multimedia content from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services is delivered over broadband networks. With technological advances, cloud computing applications, and social networking approaches, many exciting applications are emerging to deliver this content as Interactive Digital Media (IDM). Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world. |