| The Tipping Point: How Little Things Canmake a Big Difference Contributor(s): Gladwell, Malcolm (Author) |
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ISBN: 1613836317 ISBN-13: 9781613836316 Publisher: Perfection Learning OUR PRICE: $28.90 Product Type: Prebound - Other Formats Published: January 2002 |
| Additional Information |
| BISAC Categories: - Psychology | Social Psychology - Business & Economics | Marketing - General - Business & Economics | Advertising & Promotion |
| Dewey: 302 |
| Lexile Measure: 1160 |
| Physical Information: 1.1" H x 5.4" W x 8.3" (0.85 lbs) 301 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. |