| Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods Contributor(s): O'Brien, Emma (Editor), Clifford, Seamus (Editor), Southern, Mark (Editor) |
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ISBN: 1615208291 ISBN-13: 9781615208296 Publisher: Information Science Reference OUR PRICE: $171.00 Product Type: Hardcover - Other Formats Published: October 2010 |
| Additional Information |
| BISAC Categories: - Computers | Management Information Systems - Non-classifiable - Business & Economics | Information Management |
| Dewey: 658.403 |
| LCCN: 2010024437 |
| Physical Information: 0.75" H x 8.5" W x 11" (2.21 lbs) 308 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: There has been a significant increase in knowledge-driven industries over the past decade. Despite the importance of knowledge in the innovation process, little research has been conducted into how knowledge management can be applied to make the innovation process more effective. Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods outlines different tools and technologies that can be applied depending on the type of innovation an organization desires. It provides concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it. |