Levi Strauss: The Man Who Gave Blue Jeans to the World Contributor(s): Downey, Lynn (Author) |
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ISBN: 1625342993 ISBN-13: 9781625342997 Publisher: University of Massachusetts Press OUR PRICE: $24.26 Product Type: Paperback - Other Formats Published: September 2017 |
Additional Information |
BISAC Categories: - Biography & Autobiography | Business - Business & Economics | Corporate & Business History - General - Business & Economics | Industries - Fashion & Textile Industry |
Dewey: B |
LCCN: 2016031022 |
Physical Information: 0.7" H x 5.7" W x 8.7" (1.00 lbs) 304 pages |
Themes: - Ethnic Orientation - Jewish - Chronological Period - 19th Century - Chronological Period - 1900-1919 - Cultural Region - Northern California - Geographic Orientation - California - Cultural Region - Western U.S. - Cultural Region - West Coast - Locality - San Francisco, California - Chronological Period - 1851-1899 - Topical - Civil War |
Descriptions, Reviews, Etc. |
Publisher Description: Blue jeans are globally beloved and quintessentially American. They symbolize everything from the Old West to the hippie counter-culture; everyone from car mechanics to high-fashion models wears jeans. And no name is more associated with blue jeans than Levi Strauss & Co., the creator of this classic American garment. As a young man Levi Strauss left his home in Germany and immigrated to America. He made his way to San Francisco and by 1853 had started his company. Soon he was a leading businessman in a growing commercial city that was beginning to influence the rest of the nation. Family-centered and deeply rooted in his Jewish faith, Strauss was the hub of a wheel whose spokes reached into nearly every aspect of American culture: business, philanthropy, politics, immigration, transportation, education, and fashion. But despite creating an American icon, Levi Strauss is a mystery. Little is known about the man, and the widely circulated facts about his life are steeped in mythology. In this first full-length biography, Lynn Downey sets the record straight about this brilliant businessman. Strauss's life was the classic American success story, filled with lessons about craft and integrity, leadership and innovation. |