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Levi Strauss: The Man Who Gave Blue Jeans to the World
Contributor(s): Downey, Lynn (Author)
ISBN: 1625342993     ISBN-13: 9781625342997
Publisher: University of Massachusetts Press
OUR PRICE:   $24.26  
Product Type: Paperback - Other Formats
Published: September 2017
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Biography & Autobiography | Business
- Business & Economics | Corporate & Business History - General
- Business & Economics | Industries - Fashion & Textile Industry
Dewey: B
LCCN: 2016031022
Physical Information: 0.7" H x 5.7" W x 8.7" (1.00 lbs) 304 pages
Themes:
- Ethnic Orientation - Jewish
- Chronological Period - 19th Century
- Chronological Period - 1900-1919
- Cultural Region - Northern California
- Geographic Orientation - California
- Cultural Region - Western U.S.
- Cultural Region - West Coast
- Locality - San Francisco, California
- Chronological Period - 1851-1899
- Topical - Civil War
 
Descriptions, Reviews, Etc.
Publisher Description:
Blue jeans are globally beloved and quintessentially American. They symbolize everything from the Old West to the hippie counter-culture; everyone from car mechanics to high-fashion models wears jeans. And no name is more associated with blue jeans than Levi Strauss & Co., the creator of this classic American garment.

As a young man Levi Strauss left his home in Germany and immigrated to America. He made his way to San Francisco and by 1853 had started his company. Soon he was a leading businessman in a growing commercial city that was beginning to influence the rest of the nation. Family-centered and deeply rooted in his Jewish faith, Strauss was the hub of a wheel whose spokes reached into nearly every aspect of American culture: business, philanthropy, politics, immigration, transportation, education, and fashion.

But despite creating an American icon, Levi Strauss is a mystery. Little is known about the man, and the widely circulated facts about his life are steeped in mythology. In this first full-length biography, Lynn Downey sets the record straight about this brilliant businessman. Strauss's life was the classic American success story, filled with lessons about craft and integrity, leadership and innovation.