Letter Design in the Graphic Arts Reprint Edition Contributor(s): Leach, Mortimer (Author) |
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ISBN: 1626546177 ISBN-13: 9781626546172 Publisher: Echo Point Books & Media OUR PRICE: $34.15 Product Type: Hardcover - Other Formats Published: May 2016 |
Additional Information |
BISAC Categories: - Design | Graphic Arts - Advertising |
Physical Information: 0.5" H x 8.5" W x 11" (1.64 lbs) 194 pages |
Descriptions, Reviews, Etc. |
Publisher Description: This classic, mid-century reference from the golden age of advertising is a comprehensive sourcebook for the use of lettering in graphic design. Featuring a wide breadth of examples from lipstick ads to film posters and billboards, Letter Design in the Graphic Arts analyzes the ways in which type can effectively contribute to design layouts and identifies errors that can detract from the success of an advertisement. Lengthy, detailed interviews with designers, artists, and account executives add to the value of this remarkable book. With large photos of actual advertisements as well as details on the fonts and lettering, this book covers:
With tips on creative combinations and layout suggestions based on examples in the book, Letter Design in the Graphic Arts is sure to be a unique and inspiring reference for modern designers working in print or digital media. |