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The thrill of discovery and the excitement of innovation mean that research is often immensely satisfying. But beyond the personal satisfaction, the goal of research is to improve the lives of people everywhere by driving revolutionary advances in healthcare, education, business, and government. This guidebook's strategies will help you shape your research and energize your campus so as to achieve the Twin Win: a breakthrough theory that's published and a validated solution that's ready for dissemination.

The action-oriented paths in this guidebook resemble a backpacker's guide to hiking. It suggests paths and gives you enough information to get started, while providing enough flexibility to take side treks and enough confidence to find your own way. Short-term projects include inviting speakers to campus, choosing appropriate research projects, and developing networking skills. Middle-term include seeking funding from government agencies and philanthropic foundations, sharpening your writing and speaking skills, and promoting teamwork in research groups. Long-term missions include changing tenure policies, expanding collaboration with business and civic partners, and encouraging programs that combine theory and practice.

Ben Shneiderman is a Distinguished University Professor in the Department of Computer Science, Founding Director (1983-2000) of the Human-Computer Interaction Laboratory, and a Member of the UM Institute for Advanced Computer Studies (UMIACS) at the University of Maryland. He is a Fellow of the AAAS, ACM, IEEE, and NAI, and a Member of the National Academy of Engineering, in recognition of his pioneering contributions to human-computer interaction and information visualization. His innovative contributions include the web's highlighted link that makes it easy for billions of users to get the information they want and the tiny touchscreen keyboard on mobile devices used around the world. His theories, research methods, and software tools have become popular topics in computer science, while revolutionizing the ways people use technology to improve their lives. He has received six honorary doctorates.

Shneiderman's recent books are Designing the User Interface: Strategies for Effective Human-Computer Interaction (6th ed., 2016) and The New ABCs of Research: Achieving Breakthrough Collaborations (2016).