| Loyalty Programmes: Module 12 Contributor(s): Parker, Gary (Author) |
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ISBN: 1794437649 ISBN-13: 9781794437647 Publisher: Independently Published OUR PRICE: $14.25 Product Type: Paperback Published: January 2019 |
| Additional Information |
| BISAC Categories: - Business & Economics |
| Series: Practical Revenue Management in Passenger Transportation |
| Physical Information: 0.07" H x 8.5" W x 11" (0.24 lbs) 26 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In the introduction module, we discussed deregulation and how it opened the passenger carrier business to newcomers, which contributed to increased competition and the beginning of discounted fares. Frequent flyer programmes (FFP) are also an example of marketing innovations from that time.In this module, we begin by looking at the history of loyalty programmes, customer choice and experience, and its components. The second part focuses on how alliances and partnerships increase the strength of loyalty offerings. The next section is on how low-cost carriers and smaller airlines address loyalty. The last section is on how loyalty and revenue management work together. |