Visual Merchandising: Window Displays and In-Store Experience Contributor(s): Morgan, Tony (Author) |
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ISBN: 1913947327 ISBN-13: 9781913947323 Publisher: Laurence King OUR PRICE: $40.50 Product Type: Paperback Published: November 2021 |
Additional Information |
BISAC Categories: - Design | Industrial - Business & Economics | Industries - Fashion & Textile Industry - Design | Graphic Arts - Advertising |
Physical Information: 0.7" H x 8.5" W x 10.9" (2.15 lbs) 224 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Write well. Live well. The practice of creative writing - being expressive, exploring ideas, crafting words, shaping stories - can deepen your appreciation of life and enhance your wellbeing. With 100 inspiring prompts, insights and exercises specially devised by an award-winning author and creative writing teacher, discover how to write well - and thrive. This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish color photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry. |