| Search Analytics for Your Site: Conversations with Your Customers Contributor(s): Rosenfeld, Louis (Author) |
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ISBN: 1933820209 ISBN-13: 9781933820200 Publisher: Rosenfeld Media OUR PRICE: $52.24 Product Type: Paperback - Other Formats Published: July 2011 |
| Additional Information |
| BISAC Categories: - Computers | Web - Design - Computers | Software Development & Engineering - Systems Analysis & Design - Computers | Web - Search Engines |
| Dewey: 006.312 |
| LCCN: 2011907226 |
| Physical Information: 0.48" H x 6" W x 9" (0.68 lbs) 224 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs. |