Global Content Quest: In Search Of Better Translations Contributor(s): Henderson, Ian a. (Author) |
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ISBN: 1949639967 ISBN-13: 9781949639964 Publisher: Rubric, Inc. OUR PRICE: $23.74 Product Type: Hardcover - Other Formats Published: September 2019 * Not available - Not in print at this time * |
Additional Information |
BISAC Categories: - Business & Economics | Globalization - Language Arts & Disciplines | Translating & Interpreting - Business & Economics | Business Communication - General |
Physical Information: 0.44" H x 5" W x 8" (0.61 lbs) 164 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Discover the real source of translation problems--AND SOLVE THEM.
Industry leader IAN A. HENDERSON shares the story of the quest he and his wife Fran oise undertook to help the world better communicate. They quickly discovered that they could not solve the translation quality problem by looking at translations alone, but had to take proactive role in the complete global content process.
Employing a unique blend of gripping narrative and informative, no-nonsense business writing, this book details translation's challenges, as well as specific solutions. Drawing on real experiences, trials, and triumphs, Henderson shares wisdom he has accrued throughout his decades in the business with authority and a sense of humor. |
Contributor Bio(s): Henderson, Ian a.: - After working with two technology startups in New Zealand and for Siemens in Germany, IAN A. HENDERSON co-founded Rubric in 1994 with Françoise Henderson. Together they have led the industry in quality translations ever since. As CTO, Ian has partnered with Rubric customers to deliver relevant global content to their end users, enabling them to reap the rewards of globalization, benefit from agile workflows, and guarantee the integrity of their content. |