Basics Advertising 02: Art Direction Contributor(s): Mahon, Nik (Author) |
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ISBN: 2940411212 ISBN-13: 9782940411214 Publisher: AVA Publishing OUR PRICE: $36.05 Product Type: Paperback - Other Formats Published: July 2010 |
Additional Information |
BISAC Categories: - Design | Graphic Arts - Advertising |
Dewey: 659.104 |
Series: Basics Advertising |
Physical Information: 0.65" H x 6.5" W x 9.12" (1.21 lbs) 184 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication. |