| Basics Graphic Design 01: Approach and Language Contributor(s): Ambrose, Gavin (Author), Aono-Billson, Nigel (Author) |
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ISBN: 2940411352 ISBN-13: 9782940411351 Publisher: AVA Publishing OUR PRICE: $29.66 Product Type: Paperback - Other Formats Published: January 2011 |
| Additional Information |
| BISAC Categories: - Design | Graphic Arts - General |
| Dewey: 741.6 |
| Series: Basics Graphic Design |
| Physical Information: 0.8" H x 6.3" W x 9" (1.30 lbs) 200 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Students are provided with the knowledge that will enable them to respond to a course and prepare for a career in graphic design. The book begins with an overview of various approaches to graphic design, as well as its inherent language. It goes on to look at methods for generating and developing ideas, research methods, and understanding what is meant by the design brief. The book draws on contemporary and historical sources and concludes with a discussion on the application of the creative idea. Approach and Language is the first title in the Basics Graphic Design series from AVA Publishing. These books cover every aspect of studying a graphic design course. Subjects covered include critical thinking and evaluation, problem solving, the development of project work and the realisation of design practice. Showcasing work from students and practitioners alike, the books provide the student with the tools and inspiration they require to develop their skills in new and emerging technologies, and to become highly motivated and independent individuals with plenty to offer to the design world. |
Contributor Bio(s): Ambrose, Gavin: - Gavin Ambrose is an author, educator and practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numberous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. |