| Packaging Design Contributor(s): Van Uffelen, Chris (Author) |
|
 |
ISBN: 303768139X ISBN-13: 9783037681398 Publisher: Braun Publishing OUR PRICE: $44.96 Product Type: Hardcover Published: January 2013 |
| Additional Information |
| BISAC Categories: - Design | Graphic Arts - Advertising - Design | Product |
| LCCN: 2013391952 |
| Physical Information: 1.2" H x 8.8" W x 11.6" (3.20 lbs) 272 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost effectiveness. However, it is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the fa ade of a building, the package gives an impression of what lies behind it. Packaging is a crucial means to induce a consumer to try a product. Studies show that it has less than three seconds to grab the attention of the customer. Along with the classics of the age of mass-consumption, this title presents many examples of innovative contemporary solutions that are on a par with some of the packaging legends like the sculptural shape of a Coca-Cola bottle. |