| Quantitative and Qualitative Analysis of EasyJet's Annual Report 2013: Including a Comprehensive Analysis of Financial Ratios and Industry Standards B Contributor(s): Bäder, Markus (Author) |
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ISBN: 3656892237 ISBN-13: 9783656892236 Publisher: Grin Verlag OUR PRICE: $42.28 Product Type: Paperback Published: March 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics | Accounting - General |
| Physical Information: 0.11" H x 5.83" W x 8.27" (0.15 lbs) 44 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Seminar paper from the year 2015 in the subject Business economics - Accounting and Taxes, grade: 1,0, University of Newcastle, language: English, abstract: Luton-based EasyJet is UK's largest low-cost airline, employing 8,945 people and carrying 61m passengers annually. EasyJet follows Porter's low-cost strategy, effectively distinguishing itself from other LCCs by competing against established flag-carriers at primary European airports. The company streamlines its operations to cost-reduction, facilitated by a strong capital structure. Europe's airline industry has experienced a structural change since the recession in 2009, with major legacy-carrier continuously reducing their short-haul-capacity. Simultaneously, a KPMG study revealed that the cost gap between traditional and budget airlines has recently shrunk by 30%. EasyJet's business model distinctly differs from LCC-pioneer Ryanair as the Irish have strategically built a route network focused on serving secondary airports and thereby managed to keep the cost per seat 50% below EasyJet. However the Britons cost-control strategy resulted in a 48% favourable cost base compared to competing legacycarrier such as IAG. |