| Validating customer loyalty model using structural equation modeling Contributor(s): Mahuro Gerald (Author), Wang'ombe Anne (Author) |
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ISBN: 3659126462 ISBN-13: 9783659126468 Publisher: LAP Lambert Academic Publishing OUR PRICE: $36.83 Product Type: Paperback Published: November 2015 |
| Additional Information |
| BISAC Categories: - Social Science | Methodology |
| Physical Information: 0.19" H x 6" W x 9" (0.28 lbs) 80 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: How often does someone patronize a company specifically because of its over-the-top-service? You can probably think of a few examples, such as the traveller who makes a point of returning to a hotel that has a particularly attentive staff. The answer could be you probably can't come up with many.To meet customers' expectations, the company representatives should anticipate and head off the need for follow-up calls, address the emotional distress incurred during the interactions, minimize the need for customers to switch service channels, listen to and learn from disgruntled customers and focus on problem solving. |