| Zakupochnaya Logistika Roznichnykh Operatorov Pri Razvitii Segmenta STM Contributor(s): Gorba Lyubov' (Author) |
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ISBN: 3659469254 ISBN-13: 9783659469251 Publisher: LAP Lambert Academic Publishing OUR PRICE: $73.77 Product Type: Paperback Language: Russian Published: March 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | Management - General |
| Physical Information: 0.41" H x 6" W x 9" (0.60 lbs) 180 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: V nastoyashchee vremya v roznichnoy torgovle neobkhodimo izmenenie kontseptsii vedeniya biznesa, chto svyazano s perekhodom v novuyu fazu ekonomicheskogo razvitiya, obuslovlennuyu gosudarstvennoy politikoy i vstupleniem v VTO. V knige opisany tendentsii razvitiya setevoy roznichnoy torgovli v Rossii, ukazany predposylki dlya formirovaniya tsepey postavok, upravlyaemykh sprosom. Predlozhen variant provedeniya analiza sistemy zakupok gipermarketa i sposoby vyyavlenie faktorov, snizhayushchikh effektivnost' vzaimodeystviya setey i postavshchikov. Priveden vozmozhnyy primer sozdaniya modeli strategicheskogo partnerstva "postavshchik - set'" putem razvitiya integrirovannogo informatsionnogo prostranstva, chto okazyvaet vliyanie na povyshenie kachestva obsluzhivaniya potrebiteley i snizheniya izderzhek. Vydeleny usloviya, opredelyayushchie vnutrennie i vneshnie konkurentnye preimushchestva magazina. Predlozhena sistema organizatsii zakupok v segmente sobstvennykh torgovykh marok s uchetom vnutrenney i vneshney integratsii v tsepi postavok i segmentatsii postavshchikov po bazisnym kriteriyam. Kniga prednaznachaetsya dlya studentov, magistrantov obuchayushchikhsya po ekonomicheskim spetsial'nostyam i prakticheskikh rabotnikov v oblasti roznichnoy torgovli. |