| Brand Identity Now! Contributor(s): Wiedemann, Julius (Editor) |
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ISBN: 3836515849 ISBN-13: 9783836515849 Publisher: Taschen OUR PRICE: $36.00 Product Type: Paperback Published: December 2009 |
| Additional Information |
| BISAC Categories: - Design | Graphic Arts - Branding & Logo Design - Design | Graphic Arts - Advertising - Business & Economics | Advertising & Promotion |
| Dewey: 658.827 |
| Physical Information: 1.33" H x 6.68" W x 8.76" (2.74 lbs) 384 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Vital strategies for creating and maintaining brand identity With in-depth case studies of leading projects from around the world, Brand Identity Now is destined to be a major work of reference for designers, marketing professionals and anyone working in communications. The book examines logos, imagery, and strategic applications involved in each branded project. Featuring over 150 outstanding brand identities from more than 20 countries, including the Obama '08 Election Campaign, The Museum of Art and Design, and New York's bid for the Olympic Games 2012. Top design offices featured include:Attik, Pentagram, 3deluxe, Landor, MetaDesign, Sol Sender (designer of the Obama logo), RDYA Argentina, Story Worldwide, SVi Design, Tatil Design, and Apfel Zet. |