| D&ad. the Copy Book Contributor(s): D&ad (Editor) |
|
 |
ISBN: 3836568527 ISBN-13: 9783836568524 Publisher: Taschen OUR PRICE: $22.50 Product Type: Hardcover - Other Formats Published: March 2018 |
| Additional Information |
| BISAC Categories: - Design | Graphic Arts - Advertising - Design | Reference - Business & Economics | Advertising & Promotion |
| Series: Bibliotheca Universalis |
| Physical Information: 1.6" H x 5.8" W x 7.9" (2.40 lbs) 544 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today--a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals--often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a "must-have" book for people in advertising and marketing, it is also a "should-have" for anyone who needs to involve or influence people, by webpage, on paper, or in person. About the series Bibliotheca Universalis -- Compact cultural companions celebrating the eclectic TASCHEN universe |
Contributor Bio(s): D&ad: - "D&AD est une organisation caritative à vocation éducative et à but non lucratif, créée en 1962 par un groupe de designers et de directeurs artistiques basé à Londres, parmi lesquels David Bailey, Terence Donovan et Alan Fletcher, comptant, parmi ses jurés comme ses lauréats, des professionnels emblématiques et légendaires. En célébrant la communication créative et en récompensant ses artisans, D&AD a élevé le niveau de cette industrie. Les prix D&AD - ce qui se fait de mieux et de plus important dans ce secteur - récompensent chaque année une créativité exceptionnelle, l'originalité, l'excellence technique et l'innovation dans les domaines du design et de la publicité." |