| Eat & Go 2: Branding and Design for Cafés, Restaurants, Drink Shops, Dessert Shops & Bakeries Contributor(s): Shaoqiang, Wang (Editor) |
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ISBN: 8417656618 ISBN-13: 9788417656614 Publisher: Hoaki OUR PRICE: $53.96 Product Type: Hardcover Published: July 2022 |
| Additional Information |
| BISAC Categories: - Design | Graphic Arts - Branding & Logo Design - Design | Graphic Arts - Commercial & Corporate - Design | Graphic Arts - Advertising |
| Physical Information: 1" H x 8.3" W x 11.2" (3.00 lbs) 240 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In today's information-saturated world, food and drink establishments need not only to offer high-quality products, but also good communication tools, a unique visual identity and graphic design that stands out from the rest. For these companies, unique branding starts with basic elements such as a logo, slogan, font, and colour scheme, and is finally reflected in the product, packaging and related design. This book focuses on graphic design, showing how the unique visual identity of the food industry can help companies attract consumers and achieve success, providing inspiration for entrepreneurs in this area of business. It includes case studies comprising cafés, restaurants, bars, dessert shops and bakeries. |