| Happy Is Up, Sad Is Down: 65 Metaphors for Design Contributor(s): Hurtienne, Jörn (Author), Löffler, Diana (Author), Hüsch, Clara (Author) |
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ISBN: 9063695934 ISBN-13: 9789063695934 Publisher: Bis Publishers OUR PRICE: $22.49 Product Type: Hardcover Published: May 2021 |
| Additional Information |
| BISAC Categories: - Design | Graphic Arts - Advertising - Design | Graphic Arts - Illustration - Business & Economics | Advertising & Promotion |
| Physical Information: 0.9" H x 6" W x 6.3" (1.30 lbs) 304 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: We think, feel, and talk in metaphors. Why not use them for design? Feeling down? Cheer up We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world. Happy is Up, Sad is Down is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics, and advertising. Metaphors show how to use space and physical attributes to convey abstract concepts like time and importance, emotions and social relations, political ideas and ethical values. This book is meant to inspire designers and everyone curious about how the mind works. |