| Managing Intellectual Property in the Advertising Industry - Creative Industries - Booklet no. 5 Contributor(s): Wipo (Prepared by) |
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ISBN: 9280519514 ISBN-13: 9789280519518 Publisher: World Intellectual Property Organization OUR PRICE: $23.76 Product Type: Paperback Published: June 2015 |
| Additional Information |
| BISAC Categories: - Law | Intellectual Property - Copyright |
| Physical Information: 0.25" H x 8.27" W x 11.69" (0.68 lbs) 120 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This publication provides stakeholders and other interested parties in the advertising industry with an insight on how value is generated in the advertising industry and which intellectual property rights can be used to protect different advertising products. It discusses the management of intellectual property in the industry and introduces methodologies that can be used to value intellectual property assets in advertising. |