| You Are Here 2: A New Approach to Signage and Wayfinding Contributor(s): Victionary (Author) |
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ISBN: 9887462950 ISBN-13: 9789887462958 Publisher: Victionary OUR PRICE: $40.50 Product Type: Hardcover Published: June 2022 |
| Additional Information |
| BISAC Categories: - Design | Graphic Arts - Branding & Logo Design - Design | Graphic Arts - Illustration |
| Physical Information: 1.1" H x 7.56" W x 10" (2.70 lbs) 272 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: When it comes to designing effective signages that are also appealing to the eye, a delicate balance needs to be struck. On one hand, a wayfinding system has to avoid confusion and reduce stress for visitors orienting themselves within complex environments such as a healthcare facility. On the other hand, as a big part of many a visual identity design project, it can help a brand stand out by presenting distinct pops of personality. A follow-up to the first edition that was published in 2013, You Are Here 2 showcases a new curation of the best signages and wayfinding systems that enhance spaces and settings around the world today. Whether they serve to simply guide people from point A to point B or elicit curiosity and delight in exploration, these projects reflect the work of designers who are adept at merging form and functionality to demonstrate creative thinking and empathy. |