Attention Factory: The Story of TikTok and China's ByteDance Contributor(s): Liao, Rita (Editor), Segovia, Valentina (Illustrator), Brennan, Matthew (Author) |
|
ISBN: ISBN-13: 9798694483292 Publisher: Independently Published OUR PRICE: $17.10 Product Type: Paperback Published: October 2020 |
Additional Information |
BISAC Categories: - Business & Economics | Corporate & Business History - General |
Physical Information: 0.64" H x 5.98" W x 9.02" (0.90 lbs) 304 pages |
Descriptions, Reviews, Etc. |
Publisher Description: "an essential read" - TechCrunch In 2012, TikTok's parent company ByteDance was just a handful of geeks working out of a scrappy four-bedroom apartment in Beijing. Today, it is the world's fastest-growing tech behemoth worth in excess of $100 billion, unrecognizable from its humble beginnings. Thousands of articles have been written about TikTok and its Chinese parent company ByteDance, but no one has told the complete story. Until now. Brennan's book documents for the first time the ascendancy and missteps of a company that has forever changed the way we think about China and Chinese technology. A creative blend of storytelling and analysis, interwoven with captivating anecdotes of TikTok, rare photos of ByteDance's original team, incisive analysis and telling infographics, "Attention Factory" is an essential read for those looking to understand how ideas in the American and Chinese internet worlds collided, coincided and converged throughout the past decade.
Discover how recommendation engines, content operations, and good old China-style growth hacking hold the key to this company's success. Brennan draws upon interviews with current and former employees and competitors, together with extensive research in both Chinese and English. The book's sources number in the multiple hundreds, forging a sweeping narrative packed with original insight and analysis that simply cannot be found elsewhere. Get the inside story on TikTok now. |