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Writing That Works, 3rd Edition: How to Communicate Effectively in Business
Contributor(s): Roman, Kenneth (Author), Raphaelson, Joel (Author)
ISBN: 0060956437     ISBN-13: 9780060956431
Publisher: Collins Reference
OUR PRICE:   $15.29  
Product Type: Paperback
Published: August 2000
Qty:
Annotation: "Writing That Works" will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness.

With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, "Writing That Works" will show you how to inprove anything you write:

  • Presentations that move ideas and action
  • Memos and letters that get things done
  • Plans and reports that make things happen
  • Fund-raising and sales letters that produce results
  • Resumes and letters thar lead to interviews
  • Speeches that make a point
    		•
    Additional Information
    BISAC Categories:
    - Business & Economics | Business Writing
    - Reference
    - Business & Economics | Business Communication - General
    Dewey: 808.066
    LCCN: 00702901
    Physical Information: 0.58" H x 5.38" W x 8.04" (0.38 lbs) 208 pages
     
    Descriptions, Reviews, Etc.
    Publisher Description:

    The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing that Works includes advice on all aspects of written communication--including business memos, letters, reports, speeches and resumes, and e-mail--and offers insights into political correctness and tips for using non-biased language that won't compromise your message.

    Concise and easy-to-use, Writing that Works features an accessible, at-a-glance style, full of bulleted tips and specific examples of good vs. bad writing.

    With dozens of samples and useful tips for composition, Writing That Works will show you how to improve anything you write:

    • E-mails, memos and letters that get read--and get action
    • Proposals, recommendations, and presentations that sell ideas
    • Plans and reports that get things done
    • Fund-raising and sales letters that produce results
    • Resumes and letters that lead to interviews
    • Speeches that make a point

    And much more.

    Contributor Bio(s): Roman, Kenneth: -

    Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards.

    Raphaelson, Joel: -

    Joel Raphaelson, former Executive Creative Director of Ogilvy & Mather Worldwide, lectures on writing.