| Selling by Phone: How to Reach and Sell to Customers in the Nineties Contributor(s): Richardson, Linda (Author) |
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ISBN: 0070523762 ISBN-13: 9780070523760 Publisher: McGraw-Hill Companies OUR PRICE: $28.50 Product Type: Paperback - Other Formats Published: December 1994 Annotation: Most salespeople spend half their working lives on the phone. This comprehensive guide helps them maximize that time for two key results--dramatically higher sales and stronger customer relationships--regardless of the product or service being sold. |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Telemarketing - Business & Economics | Marketing - Multilevel - Business & Economics | Advertising & Promotion |
| Dewey: 658.84 |
| LCCN: 91041277 |
| Physical Information: 0.78" H x 5.96" W x 8.99" (0.94 lbs) 288 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This text features the specific skills and techniques of selling effectively over the phone. It emphasizes consultative selling rather than product selling and gives tips on how consultative selling can be initiated, developed and continued over the phone, using specific techniques and strategies. The book is designed for sales people in any industry who sell any product. |
Contributor Bio(s): Richardson, Linda: - Linda Richardson is presidetn of The Richardson Company, sales and leadership consultants to business. She teaches at the University of Pennsylvania's Wharton School and is the author of Selling By Phone, Stop Telling, Start Selling; and Winning Group Sales Presentations. |