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30-Minute Social Media Marketing: Step-By-Step Techniques to Spread the Word about Your Business
Contributor(s): Gunelius, Susan (Author)
ISBN: 0071743812     ISBN-13: 9780071743815
Publisher: McGraw-Hill Companies
OUR PRICE:   $20.90  
Product Type: Paperback - Other Formats
Published: November 2010
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Marketing - Direct
- Business & Economics | Advertising & Promotion
- Business & Economics | E-commerce - Internet Marketing
Dewey: 658.872
LCCN: 2010026266
Physical Information: 0.71" H x 6.1" W x 8.95" (0.80 lbs) 272 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
BIG PRESENCE isn't just for BIG COMPANIES anymore! A social media marketing handbook for small business owners on the go

Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's visibility and generating profits--regardless of the size of your marketing budget or the time you have to devote to it.

30-Minute Social Media Marketing provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screen shots taking you step-by-step through the essentials. With little time and effort, you will master the arts of:

  • Blogging and microblogging
  • Social networking and bookmarking
  • Audio and video
  • E-books and webinars
  • Direct and indirect marketing
  • Brand and relationship building
  • Word-of-mouth marketing
  • Expanding your reach and establishing your position
  • Integrating with traditional marketing
  • Evaluating results

By the end of the book, you will have completed a social-media marketing plan that produces real results and created a strategy for future marketing plans--all in just 30 minutes a day.

Contributor Bio(s): Gunelius, Susan: - Susan Gunelius is president and CEO of KeySplash Creative, Inc., a full-service marketing communications company, and is the author of more than half a dozen books. For more information, including ways to connect with Susan on the social Web, go to www.SusanGunelius.com.