| How to Do Everything with Podcasting Contributor(s): Holtz, Shel (Author), Hobson, Neville (Author) |
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ISBN: 0072263946 ISBN-13: 9780072263947 Publisher: McGraw-Hill Companies OUR PRICE: $33.30 Product Type: Paperback - Other Formats Published: July 2007 Annotation: Reach a targeted and influential audience using the medium that' s gone from underground scene to mainstream. How to Do Everything with Podcasting walks you, step by step, through the process of creating, broadcasting, and promoting your own podcast. You' ll get tips for targeting your audience, refining your content, integrating various technologies, and profiting from your podcast. You' ll also discover how businesses can use podcasting as a fresh, inexpensive way to communicate with customers, investors, and employees. Subscribe to, download, and listen to podcastsGet the right hardware and software Plan, record, edit, and release your own podcast Incorporate music, sweeps, interviews, and other elements Connect with listeners using blogs, live chats, and user-created contentProfit from your podcast through advertising, networking, and merchandisingTap into support services for help with production, hosting, bandwidth, and moreCreate customer-focused or business-to-business podcasts |
| Additional Information |
| BISAC Categories: - Computers | Internet - General |
| Dewey: 006.787 |
| LCCN: 2007020642 |
| Series: How to Do Everything |
| Physical Information: 0.79" H x 7.33" W x 9.08" (1.39 lbs) 360 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Reach a targeted and influential audience using the medium that's gone from underground scene to mainstream. How to Do Everything with Podcasting walks you, step by step, through the process of creating, broadcasting, and promoting your own podcast. You'll get tips for targeting your audience, refining your content, integrating various technologies, and profiting from your podcast. You'll also discover how businesses can use podcasting as a fresh, inexpensive way to communicate with customers, investors, and employees.
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Contributor Bio(s): Hobson, Neville: - McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwideHoltz, Shel: - Shel Holtz is principal of Holtz Communication + Technology, which helps companies apply online communication capabilities to their strategic communications. Neville Hobson is a UK-based communicator, blogger, podcaster, and leading early adopter in new-media communication for business. Since January 2005, the authors have produced and presented the twice-weekly "For Immediate Release: The Hobson & Holtz Report" podcast on public relations, business, and technology. |