| Annual Editions: E-Business 01/02 2001-02 Edition Contributor(s): Price, Robert W. (Author) |
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ISBN: 0072431156 ISBN-13: 9780072431155 Publisher: Dushkin/McGraw-Hill OUR PRICE: $16.39 Product Type: Paperback - Other Formats Published: August 2000 Annotation: This reader is a compilation of current newspaper, magazine and journal articles on issues dealing with e-business. Units include: understanding the e-business tidal wave; deciding on e-business models and strategies; integrating the value chain with Web technologies; creating marketing and branding strategies in the new economy; building communities and enhancing consumer experiences; going global through the Net; and the future of e-business. |
| Additional Information |
| BISAC Categories: - Computers | Electronic Commerce (see Also Headings Under Business & Economics - E-comme - Business & Economics | E-commerce - General (see Also Computers - Electronic Commerce) - Business & Economics | Management - General |
| Dewey: 165 |
| Series: Annual Editions S |
| Physical Information: 240 pages |