Connect 1-Semester Access Card for International Marketing Contributor(s): Cateora, Philip (Author), Graham, John (Author), Gilly, Mary (Author) |
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ISBN: 0077642236 ISBN-13: 9780077642235 Publisher: McGraw-Hill Education OUR PRICE: $165.06 Product Type: Other Published: September 2012 |
Additional Information |
BISAC Categories: - Business & Economics | International - Marketing |
Physical Information: 0.1" H x 5.5" W x 8.5" (0.10 lbs) |
Descriptions, Reviews, Etc. |
Publisher Description: Connect Marketing gives students access to an integrated eBook, allowing for anytime, anywhere access to the textbook. With each homework problem directly mapped to the topic in the book, the student is only one click away from the textbook. The eBook also includes a powerful search function that allows students to quickly scan the entire book for relevant topics. Connect(r) Marketing is available with Cateora/Gilly/Graham, International Marketing, 16th edition. Connect Marketing is McGraw-Hill s web-based assignment and assessment platform that connects you and your students to the coursework. Interactive Applications provided for each chapter of the textbook allow instructors to assign application-focused interactive activities, engage students to do marketing, stimulate critical thinking, and reinforce key concepts. Students apply what they ve learned and receive immediate feedback. Instructors can customize these activities and monitor student progress. Connect Marketing for International Marketing includes:
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Contributor Bio(s): Gilly, Mary: - Mary C. Gilly Graham, John: - John L. GrahamCateora, Philip: - Profesor Emerito de la Universidad de Colorado en Boulder, recibio su Ph.D. de la Universidad de Texas en Austin, donde fue elegido miembro de Beta Gamma Sigma. En su carrera academica en la Universidad de Colorado se ha desempenado como Jefe de la Division de Marketing, Coordinador de Programas de Negocios Internacionales, Vicedecano y Decano Interino. Su ensenanza ha abarcado una amplia gama de cursos de marketing y negocios internacionales desde los fundamentos hasta el nivel de doctorado. Recibio la Universidad de Colorado Premio a la Excelencia Docente de Educador y de la Asociacion de Marketing de Western Educador del Ano. |