| Behavioral Economics for Tourism: Perspectives on Business and Policy in the Travel Industry Contributor(s): Nikolova, Milena S. (Author) |
|
 |
ISBN: 0128138084 ISBN-13: 9780128138083 Publisher: Academic Press OUR PRICE: $198.00 Product Type: Paperback Published: September 2020 |
| Additional Information |
| BISAC Categories: - Business & Economics | Economics - Microeconomics |
| Series: Perspectives in Behavioral Economics and the Economics of Be |
| Physical Information: 0.6" H x 6" W x 9" (0.84 lbs) 278 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Behavioral Economics for Tourism applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career researchers to succeed by focusing on market and consumer trends, technological advancements, and the modern tourist. It covers the transformation of purchasing decisions, tourism hosting dynamics, digital mediation and disintermediation of tourism organizations, service design, and planning policy considerations. The volume concludes with case studies illustrating successful and unsuccessful behavioral tactics and strategies for tourism businesses and organizations. |