| The Professional Product Owner: Leveraging Scrum as a Competitive Advantage Contributor(s): McGreal, Don (Author), Jocham, Ralph (Author) |
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ISBN: 0134686470 ISBN-13: 9780134686479 Publisher: Addison-Wesley Professional OUR PRICE: $37.99 Product Type: Paperback Published: June 2018 |
| Additional Information |
| BISAC Categories: - Computers | Software Development & Engineering - General - Business & Economics | Project Management - Computers | Programming - General |
| Dewey: 005.1 |
| LCCN: 2018934196 |
| Series: The Professional Scrum |
| Physical Information: 0.8" H x 7" W x 9.1" (1.30 lbs) 384 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Product ownership is an utterly crucial role in most businesses. Scrum recognizes this -- but unfortunately, many companies, agile resources, and training curricula focus primarily on the mechanics of product ownership. Mechanics are important, but only as a means to an end: value. The Professional Product Owner will help product owners and their organizations refocus on value as the primary objective. The authors offer detailed practices for identifying where value can be found, measuring it, and maximizing it throughout the entire product lifecycle. Drawing on their combined 40+ years of experience in using agile and Scrum in product delivery, the authors show how to go beyond merely writing requirements and managing product backlogs, to take accountability and drive the process from vision to value. |