| Advertising & IMC: Principles and Practice, Student Value Edition + 2019 Mylab Management with Pearson Etext -- Access Card Package [With Access Code] Contributor(s): Moriarty, Sandra (Author), Mitchell, Nancy (Author), Wood, Charles (Author) |
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ISBN: 0135982960 ISBN-13: 9780135982969 Publisher: Pearson OUR PRICE: $234.32 Product Type: Paperback - Other Formats Published: July 2019 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Advertising & Promotion |
| Dewey: 659.1 |
| Physical Information: 1" H x 8.4" W x 10.7" (3.05 lbs) |
| Descriptions, Reviews, Etc. |
| Publisher Description: For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together -- ensuring they're prepared to deal with the latest industry practices in their future careers. MyLab Marketing MyLab(TM) is the teaching and learning platform that empowers instructors to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Optional: one sentence for discipline-specific benefit can go here. |