| Global Marketing Management Revised Edition Contributor(s): Keegan, Warren J. (Author) |
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ISBN: 0136157394 ISBN-13: 9780136157397 Publisher: Pearson OUR PRICE: $291.32 Product Type: Hardcover - Other Formats Published: May 2013 |
| Additional Information |
| BISAC Categories: - Business & Economics | International - Marketing - Business & Economics | Marketing - Multilevel |
| Dewey: 658.84 |
| LCCN: 2012046786 |
| Physical Information: 1.2" H x 8.3" W x 10.1" (2.45 lbs) 480 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. KEY TOPICS: Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. MARKET: For individuals interested in a career in marketing. |