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The Evolution of New Markets
Contributor(s): Geroski, P. A. (Author)
ISBN: 0199248893     ISBN-13: 9780199248896
Publisher: Oxford University Press, USA
OUR PRICE:   $133.00  
Product Type: Hardcover - Other Formats
Published: June 2003
Qty:
Annotation: How do markets evolve? Why are some innovations picked up straight while others take years to be commercialized? Are there first-mover advantages? Why do we behave with 'irrational exuberance' in the early evolution of markets as was the case with the dot.com boom? This book explains in a
refreshingly clear style how markets develop. His purpose is to show how good a grasp of economics can improve managers' business and investment decisions.
Additional Information
BISAC Categories:
- Business & Economics | Development - Business Development
- Business & Economics | Development - Economic Development
- Business & Economics | New Business Enterprises
Dewey: 658.8
LCCN: 2002033650
Physical Information: 0.68" H x 5.44" W x 8.98" (0.85 lbs) 236 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
How do markets evolve? Why are some innovations picked up straight while others take years to be commercialized? Are there first-mover advantages? Why do we behave with 'irrational exuberance' in the early evolution of markets as was the case with the dot.com boom? This book explains in a
refreshingly clear style how markets develop. His purpose is to show how good a grasp of economics can improve managers' business and investment decisions.