| Beyond Hofstede: Culture Frameworks for Global Marketing and Management 2009 Edition Contributor(s): Nakata, Cheryl (Editor) |
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ISBN: 023020239X ISBN-13: 9780230202399 Publisher: Palgrave MacMillan OUR PRICE: $104.49 Product Type: Hardcover - Other Formats Published: July 2009 Annotation: Hofstede introduced a culture paradigm that has been widely influential in international business. However, it's relevance in light of culture's increasing complexity due to globalization has been questioned. In this book, alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management. |
| Additional Information |
| BISAC Categories: - Business & Economics | Development - Business Development - Business & Economics | Marketing - Multilevel - Business & Economics | Management - General |
| Dewey: 658.84 |
| LCCN: 2009013619 |
| Physical Information: 0.8" H x 5.4" W x 8.5" (1.00 lbs) 290 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management. |