| Places: Identity, Image and Reputation 2010 Edition Contributor(s): Anholt, Simon (Author) |
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ISBN: 0230239773 ISBN-13: 9780230239777 Publisher: Palgrave MacMillan OUR PRICE: $75.99 Product Type: Hardcover - Other Formats Published: November 2009 |
| Additional Information |
| BISAC Categories: - Business & Economics | International - Marketing - Business & Economics | Urban & Regional - Business & Economics | Marketing - General |
| Dewey: 658.848 |
| Physical Information: 0.7" H x 6.3" W x 9.2" (0.95 lbs) 168 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding. |