| Competitive Identity: The New Brand Management for Nations, Cities and Regions 2007 Edition Contributor(s): Anholt, Simon (Author) |
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ISBN: 0230500285 ISBN-13: 9780230500280 Publisher: Palgrave MacMillan OUR PRICE: $80.74 Product Type: Hardcover - Other Formats Published: November 2006 Annotation: Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time in this authoritative new book, Anholt shares his insights and unique experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their "competitive identity," |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Political Science | International Relations - General - Business & Economics | International - General |
| Dewey: 910.688 |
| LCCN: 2006050177 |
| Physical Information: 0.59" H x 6.47" W x 9.53" (0.85 lbs) 147 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity. |