| Mastering Public Relations 2007 Edition Contributor(s): Davis, Anthony (Author) |
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ISBN: 0230549306 ISBN-13: 9780230549302 Publisher: Red Globe Press OUR PRICE: $46.48 Product Type: Paperback Published: August 2007 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Public Relations |
| Dewey: 659 |
| Series: Master Series (Business) |
| Physical Information: 0.53" H x 6.14" W x 9.21" (0.79 lbs) 256 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. |