| Strategic Foresight: A New Look at Scenarios 2009 Edition Contributor(s): Marcus, A. (Author) |
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ISBN: 0230611729 ISBN-13: 9780230611726 Publisher: Palgrave MacMillan OUR PRICE: $62.99 Product Type: Hardcover - Other Formats Published: July 2009 Annotation: Scenario planning is the principles, methods, and techniques for looking forward into the future and trying to anticipate and influence what is to come next. This book provides students and line managers in organizations with the means to create better scenarios and to use them to create winning business strategies. The purpose is to shed new light on scenarios and scenario-like thinking in organizations for managers at every level within a company. The book covers scenarios such as: economic outlooks; political environments; acquisitions; downsizing, and more. |
| Additional Information |
| BISAC Categories: - Business & Economics | Strategic Planning - Business & Economics | Management - General - Business & Economics | Organizational Behavior |
| Dewey: 658.401 |
| Physical Information: 0.8" H x 6.2" W x 9.1" (1.05 lbs) 226 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book provides students and line managers in organizations with the means to create better scenarios and to use them to create winning business strategies. The book covers scenarios such as: economic outlooks; political environments; acquisitions; downsizing, and more. |