| The Presidential Campaign Film: A Critical History Contributor(s): Morreale, Joanne (Author) |
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ISBN: 0275938824 ISBN-13: 9780275938826 Publisher: Praeger OUR PRICE: $94.05 Product Type: Hardcover - Other Formats Published: September 1993 |
| Additional Information |
| BISAC Categories: - Political Science | Political Process - General - Language Arts & Disciplines | Communication Studies - Political Science | History & Theory - General |
| Dewey: 324.730 |
| LCCN: 93-20129 |
| Lexile Measure: 1330 |
| Series: Praeger Series in Political Communication (Hardcover) |
| Physical Information: 0.56" H x 6.14" W x 9.21" (1.08 lbs) 224 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Morreale traces the development of the documentary films produced for presidential candidates from Calvin Coolidge in 1923 to George Bush and Bill Clinton in 1992. The work provides insight into today's visually oriented presidential campaign by analyzing the production of candidates' images as the films evolve from classical to modern forms. Campaign films are usually overlooked by campaign scholars, yet they provide the fullest available visual portrait of a candidate during a campaign, they encapsulate persuasive appeals and strategies, and they illustrate Republican and Democratic candidates' different approaches to mediated communication. Morreale concludes that presidential campaign films provide a lens through which we can view both changes and continuities in American politics and culture. Recommended for scholars and students of communication, political science, and history. |