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Strategies to Enhance Air Force Communication with Internal and External Audiences: A Workshop Report
Contributor(s): National Academies of Sciences Engineeri (Author), Division on Engineering and Physical Sci (Author), Air Force Studies Board (Author)
ISBN: 0309389011     ISBN-13: 9780309389013
Publisher: National Academies Press
OUR PRICE:   $43.70  
Product Type: Paperback
Published: February 2016
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Political Science | Political Freedom
- Political Science | Public Policy - Science & Technology Policy
- Political Science | Security (national & International)
Dewey: 358.400
LCCN: 2018277940
Physical Information: 0.2" H x 8.4" W x 10.8" (0.44 lbs) 50 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

The U.S. Air Force (USAF) helps defend the United States and its interests by organizing, training, and equipping forces for operations in and through three distinct domains--air, space, and cyberspace. The Air Force concisely expresses its vision as Global Vigilance, Global Reach, and Global Power for America. Operations within each of these domains are dynamic, take place over large distances, occur over different operational timelines, and cannot be routinely seen or recorded, making it difficult for Airmen, national decision makers, and the American People to visualize and comprehend the full scope of Air Force operations. As a result, the Air Force faces increasing difficulty in succinctly and effectively communicating the complexity, dynamic range, and strategic importance of its mission to Airmen and to the American people.

To address this concern, the Chief of Staff of the USAF requested that the National Academies of Sciences, Engineering, and Medicine convene a workshop to explore options on how the Air Force can effectively communicate the strategic importance of the Service, its mission, and the role it plays in the defense of the United States. Participants worked to address the issues that a diverse workforce encompassing a myriad of backgrounds, education, and increasingly diverse current mission sets drives the requirement for a new communication strategy. The demographics of today's Air Force creates both a unique opportunity and a distinct challenge to Air Force leadership as it struggles to communicate its vision and strategy effectively across several micro-cultures within the organization and to the general public. This report summarizes the presentations and discussions from the workshop.