| The AD Men and Women: A Biographical Dictionary of Advertising Contributor(s): Applegate, Edd C. (Author) |
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ISBN: 0313278016 ISBN-13: 9780313278013 Publisher: Greenwood OUR PRICE: $82.17 Product Type: Hardcover Published: April 1994 Annotation: This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of major clients and advertising campaigns. The volume closes with a selected bibliography of works for further reading. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology. |
| Additional Information |
| BISAC Categories: - Reference - Biography & Autobiography - Language Arts & Disciplines | Communication Studies |
| Dewey: B |
| LCCN: 93028040 |
| Series: Contributions in American History |
| Physical Information: 1.3" H x 6.39" W x 9.58" (1.73 lbs) 424 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of major clients and advertising campaigns. The volume closes with a selected bibliography of works for further reading. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology. |