3 Kings: Diddy, Dr. Dre, Jay-Z, and Hip-Hop's Multibillion-Dollar Rise Contributor(s): Greenburg, Zack O'Malley (Author) |
|
ISBN: 0316316539 ISBN-13: 9780316316538 Publisher: Little Brown and Company OUR PRICE: $27.55 Product Type: Hardcover - Other Formats Published: March 2018 |
Additional Information |
BISAC Categories: - Biography & Autobiography | Music - Biography & Autobiography | Entertainment & Performing Arts - Music | Genres & Styles - Rap & Hip Hop |
Dewey: B |
LCCN: 2017021046 |
Physical Information: 1.3" H x 6.3" W x 9.3" (1.15 lbs) 320 pages |
Themes: - Ethnic Orientation - African American - Chronological Period - 1990's - Chronological Period - 21st Century - Chronological Period - 1980's |
Descriptions, Reviews, Etc. |
Publisher Description: Tracing the careers of hip-hop's three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr. Dre, and Jay-Z. Being successful musicians was simply never enough for the three kings of hip-hop. Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists, but with a combined net worth of well over $2 billion made them the three richest American musicians, period. Yet their fortunes have little to do with selling their own albums: between Diddy's Ciroc vodka, Dre's $3 billion sale of his Beats headphones to Apple, and Jay-Z's Tidal streaming service and other assets, these artists have transcended pop music fame to become lifestyle icons and moguls. Hip-hop is no longer just a musical genre; it's become a way of life that encompasses fashion, film, food, drink, sports, electronics and more -- one that has opened new paths to profit and to critical and commercial acclaim. Thanks in large part to the Three Kings -- who all started their own record labels and released classic albums before moving on to become multifaceted businessmen -- hip-hop has been transformed from a genre spawned in poverty into a truly global multibillion-dollar industry. These men are the modern embodiment of the American Dream, but their stories as great thinkers and entrepreneurs have yet to be told in full. Based on a decade of reporting, and interviews with more than 100 sources including hip-hop pioneers Russell Simmons and Fab 5 Freddy; new-breed executives like former Def Jam chief Kevin Liles and venture capitalist Troy Carter; and stars from Swizz Beatz to Shaquille O'Neal, 3 Kings tells the fascinating story of the rise and rise of the three most influential musicians in America. |