| Handbook of Commercial Banking: Strategic Planning for Growth and Survival in the New Decade 1999 Edition Contributor(s): Chorafas, D. (Author) |
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ISBN: 0333736249 ISBN-13: 9780333736241 Publisher: Palgrave MacMillan OUR PRICE: $28.49 Product Type: Hardcover - Other Formats Published: October 1998 |
| Additional Information |
| BISAC Categories: - Business & Economics | Banks & Banking - Business & Economics | Management Science - Business & Economics | Industries - Financial Services |
| Dewey: 332.120 |
| Series: Strategic Planning for Growth and Survival in the New Decade |
| Physical Information: 1.19" H x 5.5" W x 8.5" (1.66 lbs) 463 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Handbook of Commercial Banking is the first book to comprehensively address strategic planning issues in the financial industry. Based on the author's extensive consultancy experience, the book develops a flexible plan to help banking professionals think through the strategic issues of this important financial sector. Beginning with a discussion on the need for a commercial banking strategy and the affects this has on the banks and their competition, the book moves on to outline various issues including; the role of marketing in commercial banking; relationship banking and the branch office network; private and direct banking; pricing financial products and services and credit and market risk. The author has also included a large range of case-studies which are geographically diverse and will provide the reader with a valuable breadth of reference. |