| Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century 2001 Edition Contributor(s): Kitchen, Philip J. (Author), Schultz, Don E. (Author) |
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ISBN: 0333926390 ISBN-13: 9780333926390 Publisher: Palgrave MacMillan OUR PRICE: $52.24 Product Type: Hardcover - Other Formats Published: September 2001 Annotation: Corporate Communications is now in the success of companies and organizations. "Raising the Corporate Umbrella" is a review of the key issues that are critical to master if your corporate communications and public relations strategy is to be a success. The authors introduce the theoretical framework necessary to analyzing corporate communications strategies, but throughout they draw also on the experiences and opinions of leading practitioners worldwide and provide clear practical guidelines for successful implementation. Cases and examples from internationally recognized companies, such as Body Shop, Texaco, Johnson & Johnson, iMAC, BP Oil, and British Airways keep the style lively and relevant. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organizations. |
| Additional Information |
| BISAC Categories: - Business & Economics | Entrepreneurship - Business & Economics | Management - General - Business & Economics | Public Relations |
| Dewey: 658.45 |
| LCCN: 2001033118 |
| Physical Information: 1.09" H x 6.42" W x 9.46" (1.69 lbs) 410 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Corporate Communications is now in the success of companies and organizations. Raising the Corporate Umbrella is a review of the key issues that are critical to master if your corporate communications and public relations strategy is to be a success. The authors introduce the theoretical framework necessary to analyzing corporate communications strategies, but throughout they draw also on the experiences and opinions of leading practitioners worldwide and provide clear practical guidelines for successful implementation. Cases and examples from internationally recognized companies, such as Body Shop, Texaco, Johnson & Johnson, iMAC, BP Oil, and British Airways keep the style lively and relevant. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organizations. |