| Typography and Motion Graphics: The 'Reading-Image' Contributor(s): Betancourt, Michael (Author) |
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ISBN: 0367029286 ISBN-13: 9780367029289 Publisher: Routledge OUR PRICE: $68.39 Product Type: Hardcover - Other Formats Published: November 2018 |
| Additional Information |
| BISAC Categories: - Art | Film & Video - Performing Arts | Film - History & Criticism - Performing Arts | Film - Direction & Production |
| Dewey: 791.430 |
| LCCN: 2018037572 |
| Series: Routledge Studies in Media Theory and Practice |
| Physical Information: 148 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design using the concept of the 'reading-image' to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequences--including The Man With the Golden Arm (1955), Alien (1979), Flubber (1998), Six Feet Under (2001), The Number 23 (2007) and Scott Pilgrim vs. The World (2010)--Betancourt develops an argument about what distinguishes motion graphics from graphic design. Moving beyond title sequences, Betancourt also analyzes moving or kinetic typography in logo designs, commercials, film trailers, and information graphics, offering a striking theoretical model for understanding typography in media. |