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Contemporary Japan is in a state of transition, caused by the forces of globalization that are derailing its ailing economy, stalemating the political establishment and generating alternative lifestyles and possibilities of the self. Amongst this nascent change, Japanese society is confronted with new challenges to answer the fundamental question of how to live a good life of meaning, purpose and value. This book, based on extensive fieldwork and original research, considers how specific groups of Japanese people view and strive for the pursuit of happiness. It examines the importance of relationships, family, identity, community and self-fulfilment, amongst other factors. The book demonstrates how the act of balancing social norms and agency is at the root of the growing diversity of experiencing happiness in Japan today.